Rebecca Klodinsky

Rebecca Klodinsky

Founder / Frankie Swimwear

CEOFashion

If keeping up with the Kardashians was an actual paying job, then we already know that today’s guest would have it covered. With her megawatt smile, #girlboss demeanor and equanimous attitude, Frankie Swimwear founder Rebecca Klodinsky has harnessed the power of the celebrity and gathered a loyal following for her incredibly distinctive (and beauty-ful) range of swimwear.

Loved by the likes of Kylie Jenner, Bella Hadid, Lauren Perez and Rhianna, Frankie Swimwear as shot to stardom over the past 12months. Yep, it’s fair to say that Rebecca is fast becoming one of the countries rising style stars.

Rebecca grew up in Melbourne and moved to Queensland while she was still in high school. Incredibly savvy and extremely sure of her path, it seemed that Rebecca took every experience on with vigor, but only keep in her back pocket full of experiences that would be of benefit. And there you have it ladies… the traits of an ENTREPRENEUR.

Today’s #careerstory is one of my favourites (I’m a true sucker for a great ‘began in retail’ to ‘mega entrepreneur #girlboss’ story). Rebecca’s tale is the stuff that ignites things, that makes you believe in the impossible, and gives you permission to try and try again – just in case you didn’t know you could.

So settle on in and get ready to meet a babe so cute and freakin smart, that you will want to be her best friend.

Let’s dive in, please meet Rebecca…

Hey Rebecca, SO pumped to have you here, your kini’s are hot, your branding is awesome and CONGRATULATIONS on your show at NYFW. Let’s talk about your career. Where did you grow up?

Hi Cool Career! I was born in Melbourne however, grew up on the Gold Coast. Being a Melbourne girl at heart definitely instilled a very fast-paced and business orientated element to my character. Living on the sunny Gold Coast, however, really gave birth to my love of the beach culture and ultimately my life’s passion, swimwear!

Awesome, it’s like the best of both worlds! Where did you go to High School and how was that experience for you?

I went to High School in both Melbourne and QLD. I was a very shy student, I was not popular and I was not ‘the geek’. My experience through High School was mainly positive I definitely enjoyed my time at school however, there were one or two bullying instances which I did have to endure. I believe I was bullied because I was never one to go with the crowd and this intimidated ‘cool kids’. My High School experience overall, was a great one and although at times it was hard going from state-to-state/school-to-school I established life long friendships with people in both Melbourne and QLD.

Rebecca, so sorry to hear about your bullying experiences, it’s crazy how people get beaten down for being different. We celebrate the fu*ck our of differences here at The Cool Career. Did any of your high schools play an important role in helping you choose your further education and future career?

School was not the pinnacle of my career decision no, however, it did help to shape and teach me life lessons which are so important in my adult life. Personal resilience and dealing with personality in-differences were two learned skills school helped me with.

So, in the end, did you go to College, University, Tafe or another equivalent?

I did go to university. I studied a double degree in Forensic Psychology / Psychology. I have always been intrigued with the human mind and mental processes. From a young age I was fascinated with people and why we do what we do. I thoroughly enjoyed my time at Uni however, it was evident after my third year at ‘school’ that this lifestyle and this career path was not for me. And that was okay with me. University is about finding yourself – and I found that the study of the human psyche was more of a hobby than a career move for me. I later deferred this course to pursue my new-found venture and I don’t regret taking that jump. University is great, but it just wasn’t for me.

University is about finding yourself – and I found that the study of the human psyche was more of a hobby than a career move for me. I later deferred this course to pursue my new-found venture and I don’t regret taking that jump. University is great, but it just wasn’t for me.

Far enough, We chat to so many babes that didn’t even realise that you can defer Uni courses, It’s important to understand that you always have choices. Let’s jump to present day. Tell us about your career journey so far. Who you have worked for, explain any highlights!

Haha, who, haven’t I worked for?!

My main background is retail and during my time at School (High School & Uni) I had worked many, many retail jobs, mostly for well known Australian and International clothing labels. Brands such as Calvin Klein, Max & Co, Platypus Shoes, Victorias Secret, Lacoste, you name it I have probably worked there.

At one stage, shortly after I had graduated High School, I was working 3 different jobs!  Truly, the highlight of my time in the retail workforce was learning that I didn’t ever want to be the employee. The highlight of these experiences was my personal realisation of who I was and what I wanted.

Truly, the highlight of my time in the retail workforce was learning that I didn’t ever want to be the employee. The highlight of these experiences was my personal realisation of who I was and what I wanted.

Tash Oakley From A Bikini A Day, wearing Frankie Swimwear

How did get into your current occupation and start your label Frankie Swimwear?

My current job begun as a hobby, a side-hustle. I never intended on pursuing the world of e-commerce. It was not until balancing my ‘hobby’ and working a full-time job could no longer coexist did I make the jump into my career.

What is the hardest part of being the boss?

Managing staff! I never anticipated having such a great growth in my company, and with this comes recruitment.

The hardest part of my job is absolutely, finding and maintaining a strong, happy, balanced and likeminded team.

New York Fashion Week. Now this is a BIG DEAL!

Rebecca taking her walk on the catwalk after her show at NYFW.

What does a day a typical business day look like for you, at Frankie Swimwear?

I always start work well before 8am, Which is both a bad habit and guilty pleasure.

I don’t have set tasks, I go into my office and I do what needs to be one. 

Each day is different and that’s what I really love about my job, there is never a set task list for me to tackle – I go in and get what needs to be done, done.

What advice would you give girls who are interested in your career?

Stay in your lane, and stay focused on your passion!

Don’t worry about what others are doing, what they are achieving or who they know – work on your craft and hunger and the rewards will come!

Ahhhh love that advice, love it, thank you. It’s just as incredible as the celebrities that have been spotted wearing your Bikini’s, here are my favourites!

Kylie Jenner in Frankie… The power of Instagram

Laura Perez and Bella Hadid, The A-Listers LOVE Frankie

List your most valuable resources that you turn to constantly for inspiration?

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