Content Creator & Writer
Watching Lizzie Maidment carve out a successful career combining her love for content and experiences feels like a step in the very positive direction of us all being able to thrive as exactly who we are.
As a freelance content creator, Lizzie is somewhat always “on”. From copywriting, article writing, photography, branding, social media management and working with amazing brands, Lizzie gets to wake up each day doing all the stuff that she loves.
We are so excited to release this interview, because Lizzie’s story has it all. Learn how she transcended from work experience at Taronga Zoo to working on the Japan International Campaign for Broadsheet. Yes, this interview is huge.
Let’s dig in…
Where did you grow up and how did your experience shape the person you are, and the career that you are in today?
Hey everyone! I’m Lizzie – I’m 24 and I currently live in Melbourne, Australia. I didn’t grow up in Melbourne however, I grew up in Sydney on the lower north shore, but Melbourne is now my forever-home. I really love it here. In terms of my experience growing up and my career, I went to competitive private girls’ school – I wasn’t considered particularly academic at school, I really hated Math but really loved English, particularly in my senior years. I pretty much owe my career to my Year 10 – 12 English teacher (shoutout to Ms Cannon!) who really pushed me and taught me to believe in myself. I was lucky because I had a strong group of school friends, many who are still in my life today. After I graduated, I took a year off and lived in London, and then moved to Melbourne shortly after that. During this time, I had an online food and lifestyle blog that I would write food reviews, musings about my life etc, and then I moved this over to Instagram.
When you were a young girl what did you want to be when you grew up?
I wanted to become a Zoologist or Zoo Vet – I went as far as to work at Taronga Zoo, as well as my local vet clinic and looking at taking my Certificate III in Captive Animal Studies. I sort of realised that this has been a lifelong dream (seriously, I had wanted to do this my whole life) but it wasn’t the right path for me, and that was a scary change! I sort of re-evaluated everything and decided that I wanted to see how writing worked out, and I wouldn’t have it any other way. Like any experience, I don’t regret it at all! Plus, it is a fun fact.
Where did you go to High School and how was that experience for you?
I went to Queenwood School for Girls in Mosman. I enjoyed school, I really like learning., and for the most part, I had a pleasant experience – I would still call my two HS best friends (hey Bec and Hannah), my best friends, so I call that a success. No all-girls school comes without the bullying, but having the support of my friends, family and teachers made it worthwhile. I went there from Kindergarten to Year 12, so a long time.
Did your high school play an important role in helping you choose your further education and future career?
Yes and No. It was great in terms of networking and building connection, but I had to find lots of those connections on my own when I moved states – I essentially left my connections behind to some extent when I moved out of Sydney.
Did you complete any internships or work experience placements in high school? Tell us about that experience.
I sure did. I completed my work experience at Taronga Zoo (which I ended up working at as I mentioned above), as well as working for a PR firm in Sydney in 2017 after I came back from the UK. I still chat to many of my colleagues there, and they’re great connections to have!
Did you go to College, University, Tafe or another equivalent? Take us through the courses that you studied and why you chose them?
I completed my Bachelor of Communications (Media, H1 Honours) at RMIT University in 2019, I majored in Popular Culture and Live TV.
I’m currently completing my Masters in Criminology and Justice and doing my thesis on Digital Law.
I’ve also completed a course at Harvard University in Justice. During my time at university for my undergrad, I also did a stint in Tokyo, Japan on writing as well. I chose RMIT because honestly, it was the most hands-on course for me to do. I did consider going to UTS in Sydney, but I wanted a fresh start, and fell in love with Melbourne city when I travelled here with my high school boyfriend in my final year of school – I love the coffee, the culture, the people – so I really imagined myself being at home here.
Plus, it did help that I had a bit of support through my mum’s family who live here too. I loved RMIT so much that I made the COVID-decision to go back to uni again and do my Masters in Digital Law, so that’s been fun! I think I am a bit of a ‘learning freak’- I LOVE being able to learn new things, or hear different perspectives on things that interest me, so I have been enjoying my course so far.
Tell us about your career journey so far. Who you have worked for, and explain any highlights? How did you get into the job that you are in now?
So, after I moved to Melbourne, I decided that I wanted to freelance – so I started pitching to publications and wanted to complete an internship, so I worked at The Urban List as one of their interns. I also got my first job as a Marketing Assistant at Cargo Crew back when they were in Brunswick. After I completed my TUL internship, I pitched articles to them, and became a freelance writer. From here, I also pitched to Concrete Playground, and I also became one of their contributors – my friend Julia Sansone (@sansberry) does writing and photos for them, so I was lucky to be able to get in with a contact, now, we work together and work on articles which is so fun.
From here, I sorted out my portfolio and cold emailed editors and now I’ve been featured in Time Out, Broadsheet, The Urban List and Concrete Playground, as well as others. In terms of career highlights, I loved working on the Japan International Campaign for Broadsheet, where I interviewed Australian Chefs who lived in Japan – that was fun. During this time, I also started doing food photography, and now I call myself a ‘content creator’ – I do copywriting, article writing, photography, branding, social media management – a bit of everything! I’ve worked with some amazing brands, and I count myself so lucky every day to wake up and do a job that I love.
What is the hardest part of your current job?
I would say not trying to compare myself to others.
I LOVE working with other people, but often it’s hard to remember that you’re on your own timeline, and you’ll get there – it’s something I am really working on now and taking it one day at a time.
What does a day a typical business day look like for you in your current job?
So, because of my schedule, generally I work five days in the evenings, and the early morning, and then have shoots scheduled over the weekend, so a general “freelance” day could look something like this:
7.30am-8am: Generally, I wake up somewhere in between this time, I would say erring on the side of 8am, depending how much sleep I got the night before.
8am – 9am: I’ve been loving doing Reformer Pilates lately, so I’ll go and hit the gym for around an hour. I start my day after this with a Pod & Parcel Oat Milk Coffee (I have a Nespresso Machine), and I love Oatly or Minor Figures. If I want to treat myself, I’ll head to my local coffee shop and grab one T/A, and if I’m in a good mood, I’ll pick one up for my partner, Charlie too.
9am – 10am: Settle into work. This could be articles that I am working on, admin, sending invoices or setting up a mood board for a shoot.
10am – 12pm (or other times during the day): I generally set up café invites that I have been sent for the weekend. I generally schedule these during the day, so either a brunch or a lunch venue. I tend to do dinner invites over the weekday evenings. I’ll be on location for a shoot, so I’ll bring my camera and take some snaps, edit a reel or TikTok and then shoot some video content – it depends on what brand I am working with.
2pm – 6pm: Finish off the rest of my work. Generally, if I’ve had a shoot that day, I’ll tend to edit the photos and set up a google drive to send to the client, and work on any outstanding things that need doing.
6pm – 7pm: Luckily, I have a fantastic partner who can cook, so often he’ll cook dinner for us, or we’ll order a take-in for date night if it’s a weekend evening. I deal with cleaning up, and that works well for us, because even though I am a food journo, I am better leaving the cooking to the professionals! We’ll usually chuck on a show while we eat – we are watching Ru Pauls Drag Race and Mare of Eastown now.
8pm – 10pm: I’ll finish off any other work I need to do, I’m a night owl, so I appreciate a bit of a sleep in and work later in the evening! If I finish my work, I generally start on some stuff for my Masters.
10pm – 11pm: Head to bed! I always listen to Sleepy Podcast to get to bed, so that’s always nice. If I can’t get to bed, generally Charlie and I will play Animal Crossing on our Switch, or I’ll read some of my book.
Who has been your hero, or greatest inspiration growing up and why?
I would have to say my parents – I love them much, and they really nurtured my growth. My dad (who is VERY good at Math) is such a hard worker, and I love my mum’s kindness and work ethic. I was very lucky to grow up with two loving parents, who always were rooting for me, no matter what score I got, or what I achieved.
What advice would you give girls who are interested in your career?
Just go for it! Put yourself out there – if you keep getting pitches rejected, start your own platform, and write what you want to write for yourself.
List your most valuable resources that you turn to constantly for inspiration in your profession?
- Favourite Websites: I would have to say Broadsheet, The Urban List, Concrete Playground – just because I love reading my colleagues work and getting my own tips of places to go. Is that cliché? Probably.
- Name an Instagram Account that you can’t go a day without checking: @thedailyaus at the moment – I find they do snippets of the news, and the case (COVID) numbers, so that’s helpful. I don’t really like engulfing myself in the news, so I prefer to just know the facts.
- Favourite Podcast: I constantly am listening to podcasts, so I have heaps of suggestions. My friends Jasmine Wallis (@jasmineeskye) and Maggie Zhou (@yemagz) have their podcast, Culture Club Pod which I love – it’s like catching up with my two pals, and I love their insight into fashion and life. In terms of other podcasts, I constantly have true crime pods on repeat: Casefile, Morbid, Crime Junkie, Red Collar To Live and Die in LA, Mile Higher are always on. I also have to mention Sleepy as I play it every evening to get to sleep!
- Favourite Netflix/Stan/ Series: This is such a random one, but I loved The Floor is Lava – it’s a reality TV show and reminded me of Wipe Out USA. I have never laughed so hard in my life – I just thought it was the best. I also love Nailed It. In also love Gilmore Girls, Home Before Dark, Schitts Creek, The Good Place, Jane The Virgin, How to Get Away with Murder, Lupin and Ozark – there are so many!
- Who is your mentor? That’s a hard one, because I take inspiration from so many people – other authors, my friends, coffee, life, my own experiences, my family, my partner, TV shows and movies, other content creators – there are too many to name!
- Favourite all time book/s: I love a good crime book, or an easy-to-read novel. I’d have to say one of my favourite authors is Celeste Ng, who wrote Little Fires Everywhere and Everything I Never Told You. I also love Madisen Kuhn’s poetry.
- Favourite App that you use every day: Tik-Tok for sure. I love it for snippets and for a good laugh. I wouldn’t be me if I didn’t give a shout-out to Instagram, though. I do love both!