Georgia Prescott

Georgia Prescott

Events Manager / Co-founder of The Lonely Hearts CLub

Business Owner

As the Co-Founder of The Lonely Hearts Club a kick-arse movement for brilliant single woman. Georgia Prescott is an effervescent events manager, and producer, who exudes a beastly work ethic. She has a penchant for broadcasting, radio, events, and styling and manages to practice those disciplines daily.

Today’s interview is the second installment of the Lonely Hearts story, but it’s by no means less extraordinary than the first. (To drop back and read the first part, CLICK HERE).

After ready this interview, it’s clear that as well as practicing what she preaches – the Victorian-born go-getter has her fiercely busy fingers on the media pulse.

After studying at LaTrobe University, Georgia secured a job at Fox FM, in their road crew, you won’t believe what this babe did next. Make sure you check out her must-read tips for any baby wanting a career in the radio industry, it’s epic.

Let’s dive in.

Hi there, can you tell us a bit about where you grew up and how your experience shaped the person you are and the career that you are in today?

I grew up in Ballarat and moved to Melbourne when I was 12 years old. I always had an interest in writing and the media. After I completed year 12 I went on to study a Bachelor of Media Studies majoring in Journalism. Interestingly though I found that journalism was my least favourite subject, despite my interest in writing. I enjoyed the creative behind the scenes subjects like production and thought this was the direction I wanted to go.

After countless jobs that I was not really interested in, I finally got a role on the Fox FM street team and have been in radio ever since. Now working in radio events and realising this is what I love to do I also started an events business on the side. My colleague and I decided to create a business where single chicks can get together and hang out.  We got sick of people pitying our single status and got over not having friends to hang out with because they were all coupled up… And so The Lonely Hearts Club was born!

Where did you go to High School and how was that experience for you?

I went to St Columba’s College in Essendon which is an all-girls school. All girl’s schools can be a challenge with lots of competitiveness and bitching. However, I made a group of eight awesome friends there and we are all still super close to this day!

Did your high school play an important role in helping you choose your further education and future career?

In high school, my best subjects were English and biology which is interesting because I have not followed the sciences at all in my career. However, English and English Literature were two of my favourite subjects, along with drama and so I think my passion for those subjects helped me to realise that a job involving these things would be where I would thrive. 

Did you complete any internships or work experience placements in high school? Tell us about that experience.

I applied for so many TV and radio internships in year 10 and due to the super competitive nature, I didn’t get into any.  I ended up doing work experience in a kindergarten, which I loved, but I knew media was where I wanted to go.

Did you go to College, University, Tafe or another equivalent? Take us through the courses that you studied and why you chose them?

Yes, I studied a Bachelor Of Media Studies/journalism at La Trobe University. To be honest, I really didn’t enjoy uni. It wasn’t the course itself, the content was interesting. We studied a variety of things from writing to TV production to radio. But it was a different experience to high school. And because I had such a close-knit group of friends and a boyfriend at the time I didn’t make effort at University.

My one tip would be to throw yourself into uni if you decide to go! It’s a great place to make lifelong friends and that’s one regret I have from those years.

Love that tip it’s such an important message. Tell us about your career journey so far. Who you have worked for, and explain any highlights.

I started off in marketing. Social Media Marketing was my first job and it was at a time when this was a new area. I then went to work as a marketing assistant with a clothing label. Also while doing this I was working on the street team for two major radio stations in Melbourne. I realised that this was where my passion was and so started to keep an eye out for any job that came up at the station. I was then offered my first full-time job in radio working in sales.

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For me this was just a stop gap as I knew what I really wanted to do was work in the creative and content side of radio. I was then offered a role as the Executive Assistant to the Content Director.  This position gave me so much experience in all facets of radio and I was faced with the decision to move into activations and events or producing. I decided to move into producing. I was a producer for 3 years, moving to breakfast producing at another radio station. However, after about 6 months I realised the hours were not for me and I was, in fact, more interested in running events. I now work as the events manager for KIIS 101.1 and GOLD 104.3 in Melbourne and absolutely love it.

My passion for events has now blossomed into starting my own business on the side with a colleague. The business is called The Lonely Hearts Club and is an events company for single chicks! Our motto is just because you’re alone, doesn’t mean you’re lonely and we aim to bring awesome like-minded girls together to celebrate their singledom by fun events around Melbourne. This side project is our little baby, we both love putting in the work for this and has shown us that when you love what you do it doesn’t feel like work! I wouldn’t have been able to start this business if it wasn’t for all the experience in the industry prior.

Love that tragectory Georgia, thanks for diving into the details for us. So, how did you get the job that you are in now?

Started on the street team. It’s such a fun casual job and a great place to start if anyone wants to get into radio and events. Can not recommend this enough if this is an industry you wish to pursue!

What is the hardest part of your current job in Radio and as the boss of The Lonely Hearts Club?

Events is a fast moving and at times highly stressful industry. You constantly have to think on your feed and are always spinning multiple plates at the one time. Having decided to start our own business we have to juggle this but also the pressures of making money and covering costs as we are just starting out, and this can get a little hectic!

Kara and Co-Founder of Lonely Hearts Club Georgia

What does a day a typical business day look like for you in your current job?

No day is ever the same! For both jobs (radio events and The Lonely Hearts Club) there is constantly meetings with clients and suppliers, brainstorming creative ideas, and organising the running of the events. To work in this industry, you need to be super organised and be able to cope with pressure. For me what makes it worth it is seeing your ideas come to life and seeing people enjoy the experience of the event!

Who has been your hero, or greatest inspiration growing up and why?

Is it lame to say my mum?! My mum is a real go-getter! I remember from a very young age her applying for jobs and climbing up the cooperate ladder. She has faced many struggles in her life so far and she has taught me a lot about resilience and making choices for yourself! In year 10 I made the decision to drop maths as I knew this wasn’t a subject that I was not only good at, but also I knew that the career path I was interested in didn’t rely heavily on it. My mum was against the idea at first, however, she then understood and supported me and it ended up being a great decision!

What advice would you give girls who are interested in your career?

Stick with it. Media, events, and radio are very hard industries to get into. But if you take every opportunity and just keep trying eventually it will pay off. Make an effort to get to know people who work in the area and take any ‘in’ you can get, eventually, it will lead somewhere. Also, you may think you want to do something and find you actually prefer something else. That’s how I ended up starting my own events business. But to get there you need to go through the other experiences to work out what it really is you want!

Georgia, can you list your most valuable resources that you turn to constantly for inspiration in your profession?

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