Founders / Luv Lou
During the tough Melbourne lockdown my feed was saturated of images of wanderlust carefully curated by non-other then Jayde and Hayley from Lov Lou. In fact, during that time it felt like Luv Lou’s were seen on all the polished personalities like Marielle Lindahl and Emily Yates but also by everyday babes like my sister, bestie and myself – and it still continues today.
What makes a cult brand? What makes two sisters both working gov jobs take the leap to build a business? Lady, we are diving into this and so much more in this interview.
Please meet Hayley and Jayde Hall. In 2018, while still working their government jobs, the sisters launched their sunglasses brand Luv Lou named after their much-loved Nan, Louanne. In this interview, the girls discuss their early career choices and opportunities and elaborated on the major life upheavals that encouraged them to focus on health and happiness over the careers they thought they wanted. Make sure you read there must have a resource list and tips for anyone wanting to start their own thing.
This #careerstory is huge, be prepared for some big shifts, because what you see you can be… right? Let’s do this…
Where did you grow up and how did your experience shape the person you are, and the career that you are in today?
As sisters, we grew up in Sydney on the Northern Beaches. With parents who were a paramedic and nurse we both followed the career path of studying becoming a Nurse and a Teacher. However growing up in a supportive family that loves keeping busy we launched our side hussel Luv Lou, which has now grown into our forever career.
What did you want to be when you grew up?
Jayde: Hair dresser + Make up Artist.
Hayley: Getaway presenter
Where did you go to High School and how was that experience for you?
We both went to Mater Maria Catholic College, which we both loved. We both worked hard but equally, enjoyed ourselves making lifelong friends.
Did your high school play an important role in helping you choose your further education and future career?
Our high school experience was a very positive one, enabling us to get into university and giving us the confidence to follow whichever career path we were choosing.
Did you complete any internships or work experience placements in high school? Tell us about that experience.
Jayde: Not at high school however after leaving I did many placements for my Nursing degree, where I believe I truly learnt all my practical skills.
Hayley: Also not in High school, however after I interned at some PR agencies in the city and found this beneficial in navigating my way to my career.
Did you go to College, University, Tafe or another equivalent? Take us through the courses that you studied and why you chose them?
Jayde: I studied at the University of Notre Dame and completed a bachelor of Nursing as I wanted to follow a career in emergency nursing which is ended up doing for 5 years.
Hayley: I studied a Bachelor of Education in Primary school teaching as a mature-age student, I wanted to challenge myself and explore a career in teaching.
Tell us about your career journey so far. Who you have worked for, and explain any Highlights?
Jayde: I have been a registered nurse for 7 years, and was working within a busy emergency department prior to resigning to go full-time with the business. I still work casually in the hospital however my passion is now with Luv Lou. I had only ever worked in retail prior to being a nurse so working for Luv Lou feels like such a spoil, I really am so lucky.
Hayley: Before Luv Lou I was working as an assistant buyer at General Pants and absolutely loved my team. It was in this role that my love for sunnies developed when I was managing the sunglass category and working with many inspiring brands. From here, a move to Byron Bay was the catalyst for a career change in teaching. After a three-year career in teaching, juggling Luv Lou and giving birth to my first son Dusty, Luv Lou has now taken the front seat in my work life. I believe it’s safe to say that both of our career highlights to date are being able to make Luv Lou our full-time job and run our very own business together.
How did you get into the job that you are in now?
Luv Lou was born whilst sipping on Oat Latte at a regular sister catch-up, wanting to seek out a creative outlet. At this time Jayde 23 and Hayley 27. We had always been drawn to the idea of working together and both had past careers in Fashion over the years, our love was always for eyewear and we both had an endless supply of sunglasses.
With sunglasses being a regular purchase, we knew this was the perfect fit for us. After what was a creative experiment, sampling a range soon became a beautiful business which we now call Luv Lou. Our first collection consisted of four signature styles, one style being The Harley which continues to be one of the best sellers to date. Our vision was to create and design a collection of timeless, classic and elevated frames that will see you through the seasons. The Launch of the business took us by surprise and our home office was soon filled with boxes of stock as we tried to keep up with the demand.
What is the hardest part of your current job?
Keeping up with the changing climate of social media platforms and algorithms.
What does a typical business day look like for you in your current job?
A day begins with a coffee first, then morning meetings with our team were we plan out the week and the to-dos. Every day has a different focus, from designing new collections, planning our next campaign shoot, marketing calendars, warehouse logistics and order fulfilment and overall office admin- there is never a dull moment.
Who has been your hero, or greatest inspiration growing up and why?
Our greatest hero has always been our parents who have continued to work hard over the years providing us with endless opportunities and love. Our greatest inspiration is our Nan Louanne who passed too early in her life, reminding us to always live every day to the fullest.
What advice would you give girls who are interested in your career?
Never stop learning and stepping out of your comfort zone. You may be on one career path, but end up somewhere completely different however all of the skills you learn along the way will always help you grow. Anything is honestly possible if you back yourself.
List the most valuable resources that you turn to constantly for inspiration in your profession.
Favourite Websites: Pinterest, VOGUE, Marie Claire, RUSSH
Name an Instagram Account that you can’t go a day without checking: Inspired Unemployed
Favourite Podcast: Darling Shine
Favourite Netflix/Stan/ Series: The Bold Type and Suits
Who is your mentor? (This can be a person you follow for advice or an IRL person). Each other and our friends.
Favourite all time book/s: The notebook, It Ends With Us and Barefoot Investor.
Favourite App that you use every day: Shopify and Instagram.